International Retailing.

International Retailing

Nicholas Alexander Blackwell Publishers Ltd Oxford, UK 1997 ISBN 0-63 1-19722-2

This book is an important contribution to the international retailing literature. Not since Stanley Hollanders' Multinational Retailing in 1970, have we had a single authored, scholarly book on the subject. Granted, there have been several edited books; however I find that edited books lack the philosophical development and passion of a single author book. This book has Alexander's unique stamp.

Alexander's book covers a wide range of research and trade literature, and many items referenced are part of his own curriculum vita. This is not to say that he has favoured his own work, but simply that he has made a substantial prior contribution to the literature on international retailing. He is not just reporting the research, he is the researcher.

He organizes the book into 16 chapters divided into six parts. The book's unique contribution comes in Part I: "The concept of …