Ariba CEO Keith Krach talks about taming the sea of paper-based office systems. (Company Business and Marketing)(Interview)

Business-to-business Internet-commerce vendor Ariba Technologies is riding the crest of the wave that is driving this future economy. InfoWorld reporter Matthew Nelson recently caught up with the company's CEO, Keith Krach, to talk about where that wave may be going.

InfoWorld: What is ORM?

Krach: ORM [Operating Resource Management] is the automation of the area called Operating Resources, which is probably the first or second leading area in the Fortune 2000, and can be defined as the goods and services it takes to operate a business. So it's anything from industrial supplies, office supplies, capital equipment, services, travel, and entertainment. …