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Miami Heat to scale tickets by three pricing levels this season.

Sun Sentinel (Fort Lauderdale, FL)

| August 19, 2009 | COPYRIGHT 2008 South Florida Sun-Sentinal. (Hide copyright information)Copyright

Byline: Ira Winderman

Aug. 19--What's "Hot" when it comes to the Miami Heat's 2009-10 schedule? Something along the lines of the Minnesota Timberwolves on a Tuesday in February. What's "Hotter"? That would be a Friday game against the Dallas Mavericks in December. And what's "Hottest"? Kobe Bryant and the Los Angeles Lakers for their lone AmericanAirlines Arena appearance of the season, on Thursday March 4, as well as anything involving the Cleveland Cavaliers, Boston Celtics and Orlando Magic. For the upcoming season, the Heat will move away from its one-price-sells-all approach to individual opponents and instead scale game tickets based, foremost, on quality of the …

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