Jet Blue to match Virgin's Fort Lauderdale flights to West Coast: First non-stop flights to San Francisco.

Byline: Jaclyn Giovis

Aug. 11--Low-cost carrier Virgin America, which today unveiled plans to offer daily non-stop flights from Fort Lauderdale-Hollywood International Airport, to San Francisco is already facing fierce airline competition: JetBlue Airways. The New York-based low-cost carrier announced this afternoon plans to start a daily, nonstop flight to San Francisco beginning Nov. 17. JetBlue's service will begin the day before Virgin kicks off its twice-daily, nonstop service to both San Francisco and Los Angeles on Nov. 18. Virgin and JetBlue are both known for offering fliers top-flight entertainment and other perks not often offered on other low-cost airlines. "It's …