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The Week: Advertising news - Asda pulls cheap bike ad.(Brief article)

Campaign

| July 31, 2009 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Asda has had to withdraw a TV ad for what it boasts is 'Britain's cheapest bike' after viewers complained that the bike featured was incorrectly assembled and could be dangerous.

The pounds 70 bike is self-assembly and the pedals, front wheel, handlebars and saddle have to be …

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