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Standard Bank this week announced its first integrated global and in-country advertising campaign to support the group's growth in emerging markets.
The campaign which was launched last Friday in key markets is expected to reach about 475-million people in about 30 countries.
Standard Bank Group Marketing and Communications Director Sarah-Anne Orphanides says Standard Bank is a leading emerging markets financial services organisation focused on Africa and other emerging markets, particularly those with links to Africa. This focus underpins recent acquisitions in Nigeria, Kenya, Russia, Argentina and Turkey.
"Successful business growth through acquisitions …