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Heritage Brands, Classic Looks Shine In Paris.(Gitman Brothers Shirt Company Inc.)(S.N.S. Herning)(Capsule trade show)(Holt, Renfrew and Company Ltd. vice president Lanita Layton)

WWD

| July 02, 2009 | Berton, Elena | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

Byline: Elena Berton

Heritage Brands, Classic Looks Shine in Paris

PARIS

As the Paris runway shows ushered a trend toward pared-down elegance for men, boutique trade shows here presented a return to relaxed, casual styles equally in tune with recessionary times.

Among the trends at the shows which ended their three-day runs here Sunday was the comeback of classic sportswear and a marked preference among buyers for brands that focus on producing specialty, or heritage items of high quality, be it shirts, jeans or bags.

"Buyers liked the pared-down look, because this is not the time to go crazy," said Deirdre Maloney, a spokeswoman for …

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