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In recent years, the beverage industry was focused on upping its citrus flavored offerings, according to past flavor usage surveys conducted by Beverage Industry magazine. But this year, the industry is breaking away -- to a degree -- from the standard lemon and lime flavors.
There are more flavor changes in the beverage industry than most people are aware of, according to survey respondents who were contacted for further comment.
"I'm always changing [flavors], adding new, getting rid of the old," says George Troutman, partner in charge of product development at Unique Beverage Concepts, a Harrisburg, Pa.,-based juice manufacturer. "The more you change, the more you keep customers …