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Byline: Whitney Beckett
Nike Undertakes Environmental Initiative
Nike Inc. unveiled an environmental agenda on Tuesday that is intended to cut waste and also help boost the bottom line.
The Nike Considered Design initiative's goal is to have all apparel, footwear and sports equipment meet environmentally friendly goals: for footwear, by 2011, apparel, 2015 and equipment, 2020. The aim is to cut waste in Nike's footwear supply chain by 17 percent and raise the use of environmentally preferred materials by 20 percent.
Ultimately, the Beaverton, Ore.-based active giant wants to recycle all used products.
"I'm not a …