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Byline: Joanna Ramey
Banana Republic's First 'Edition'
Banana Republic is testing a spin-off of its affordable-luxury niche with a stand-alone women's accessories boutique. The prototype bowed Friday in the Westfield San Francisco Centre.
Called Edition by Banana Republic, the 1,200-square-foot space was designed with an urban town house-art gallery motif and looks like a luxury store. However, 80 percent of the merchandise is priced at less than $100. About 40 percent of the mix is exclusive to Edition some items are limited editions of 100 and the balance can be found at Banana Republic stores.
"We wanted to showcase …