AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Byline: Matthew W. Evans
Falic Launching Daddy Yankee Scent
Falic fashion group, which signed reggaeton artist Daddy Yankee to a fragrance deal last year, is now introducing the rapper's inaugural men's scent.
"For us, it was a very clear project," said Joelle Guedalia vice president of marketing and creative for Falic Fashion Group, "We know who his fans are and we know our target audience."
Daddy Yankee was born RamA[sup.3]n Ayala in the Villa Kennedy neighborhood of San Juan Puerto Rico. While his fan base is primarily centered on the island, noted Guedalia, she added the scent would also target Hispanic consumers in Chicago, Los Angeles, …