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Calvin Klein Performance Rolls Out Ads.
Byline: Whitney Beckett
Calvin Klein Performance Rolls Out Ads
Calvin Klein is ready to prove it can perform in the activewear arena.
After a soft launch for spring 2008, Calvin Klein Performance is nearly quadrupling its door count to more than 200 doors and is announcing itself publicly with its first ad campaign.
"Millions" of dollars are being spent on Calvin Klein Performance's marketing push over the next few years that bows this fall, according to Calvin Klein Inc. and licensee G-III Apparel Group Ltd. The first ad breaks next week in The New York Times. Then from September through November, the black-and-white images shot by Nathaniel …
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