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Bare Escentuals Outlines Expansion Formula.
Byline: Molly Prior
Bare Escentuals Outlines Expansion Formula
NEW YORK
Touchy-feely resonates even in a room full of navy-suited investors.
At Piper Jaffray's 28th Annual Consumer Conference, held here earlier this week at the St. Regis Hotel, Bare Escentuals Inc. declared its proclivity to break the rules when it comes to cosmetics and sell products with a personal approach.
After all, using its "girlfriend" sales approach the company has persuaded legions of women to ditch their liquid foundation for mineral powder, noted Jim Taschetta, chief marketing officer of Bare Escentuals. Doing things differently seems to have worked in the …
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