Loro Piana Buys High-Altitude Haven.

Byline: Luisa Zargani

Loro Piana Buys High-Altitude Haven

MILAN

Italian luxury fabric manufacturer Loro Piana has moved from breeding the animals it shears to acquiring the land they feed on.

Loro Piana has purchased 2,000 hectares an area about six times the size of New York's Central Park in Peru to preserve the vicuA[+ or -]a.

"This animal offers the most beautiful fiber in the world," said Sergio Loro Piana, co-chief executive officer, who described the project as "a dream come true, which will allow to further guarantee the species and the quantity and quality of the fiber produced."

The newly purchased territory will …