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| May 05, 2008 | Smith, Stephanie D.; Carmon, Irin; Wicks, Amy; Kaiser, Amanda | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

MEMO PAD

CHANGE AGENT: Is another magazine already haggling to become a partner with "Project Runway" once its contract with Elle runs out? The Hachette Filipacchi Media title is contracted to the reality show through its fifth season, the last on the Bravo network. But season six of "Project Runway" will be broadcast on Lifetime, and the existing contracts between the show and its partners are being renegotiated. Though Elle's contract could be renewed, sources close to "Project Runway" say Marie Claire is expressing an interest in participating. Such a partnership is ripe for synergy: Marie Claire is published by Hearst Magazines, whose parent company jointly owns Lifetime with The Walt Disney Co. Hearst also published Lifetime magazine in 2003, but the unsuccessful launch shuttered after a year. A spokeswoman for Marie Claire said, "We think 'Project Runway' is a fantastic show, but to speculate at this point beyond season five would be, as [season four winner] Christian Siriano says, 'A hot mess!'" …

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