Distinguishing data marts. (interview with Mark Kremer of Broadbase) (Company Business and Marketing)(Interview)

Copyright (c) 1998 InfoWorld Media Group Inc.

As a start-up company trying to carve out a piece of the emerging data-mart arena, Broadbase has its work cut out for it. But by focusing on Windows NT platforms and leveraging the experience of former Oracle executives, the company hopes that its turnkey approach will attract a significant following, which already includes customers such as Baxter Healthcare, Merle Norman, and Oakley Semiconductor. Mark Kremer, Broadbase founder and chief executive officer, outlined the company's strategy to Infoworld Executive News Editor Michael Vizard.

InfoWorld: This whole category of data warehousing and data marts is constantly …