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Alcohol trade body the Portman Group has attacked proposals for responsible drinking marketing to be subsumed into the government's Change4Life healthy-eating campaign.
Last week the Public Health Commission, a group of high-profile executives from brands, trade associations and the voluntary sector, published a report suggesting ways to improve the nation's health. The commission, headed by Unilever UK and Ireland chairman Dave Lewis, was established by the Conservative Party.
The body suggested that Change4Life be merged with the soon-to-be launched Campaign for Smarter Drinking. At the report's launch, this recommendation was backed by shadow health secretary …