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Books: Priceless insights into a digital world.(Free: The Future of a Radical Price)(Book review)

Management Today

| July 01, 2009 | Parry, Roger | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Chris Anderson explains how the economy is turning normal commercial thinking on its head. Roger Parry is intrigued.

Free: The future of a radical price
Chris Anderson
Random House pounds 18.99

Anderson is an excellent writer and diligent researcher - as you might expect from the editor-in-chief of Wired magazine. Now he has brought us another big idea, which is that digital products such as music, film and software will see their price trend to zero.

He hints that giving away intellectual capital can help build an artist's reputation. Three quotes illustrate the nature of 'free': 'Piracy is a form of zero-cost marketing, which brings (musicians') …

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