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Chris Anderson explains how the economy is turning normal commercial thinking on its head. Roger Parry is intrigued.
Free: The future of a radical price Chris Anderson Random House pounds 18.99
Anderson is an excellent writer and diligent researcher - as you might expect from the editor-in-chief of Wired magazine. Now he has brought us another big idea, which is that digital products such as music, film and software will see their price trend to zero.
He hints that giving away intellectual capital can help build an artist's reputation. Three quotes illustrate the nature of 'free': 'Piracy is a form of zero-cost marketing, which brings (musicians') …