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In the study[sup.1], published in the March issue of Human Nature, women both with and without sexual partners showed little difference in their subjective ratings of photos of men when considering such measures as masculinity and attractiveness. However, the women who did not have sexual partners spent more time evaluating photos of men, demonstrating a greater interest in the photos. No such difference was found between men who had sexual partners and those who did not (see also Springer).
"These findings may reflect sex differences in reproductive strategies that may act early in the cognitive processing of potential partners and contribute to sex differences in sexual attraction and behavior," said Rupp, assistant scientist at The Kinsey Institute for Research in Sex, Gender and Reproduction at Indiana University in the US.
For the study, 59 men and 56 women rated 510 photos of opposite-sex faces for realism, masculinity/femininity, attractiveness, or affect. Participants were instructed to give their "gut" reaction and to rate the pictures as quickly as possible. The men and women ranged in age from 17 to 26, were heterosexual, from a variety of ethnic backgrounds and were not ...