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Beyond 2010.

Business Day (South Africa)

| June 30, 2009 | COPYRIGHT 2008 Johnnic Communications. (Hide copyright information)Copyright

Beyond 2010 Time to sell SA as sporting capital of the world IT MAY seem a little premature to be thinking beyond the Fifa 2010 Soccer World Cup when there's still a year to go before the first ball of the tournament is kicked. But perhaps now is the best time to look beyond the much-anticipated soccer spectacle and start laying the foundations upon which to build a sustainable sport tourism market by attracting major sporting events to our shores.

That Sepp Blatter has expressed his satisfaction with SA's hosting of the Confederations Cup does not mean there are no problem areas still to be addressed before the main event next year. Accommodation remains a worry, with Match …

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