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Samsung VARs get new lease of life.
Byline: Fleur Doidge
Samsung VARs get new lease of life
Samsung has become the latest vendor to step into the breach caused by trade credit shrinkage, rolling out a zero-interest leasing programme for IT resellers carrying its business print range across Europe.
Abby Denton, UK channel marketing manager at Samsung, said the move, in partnership with Dutch financier De Lage Landen (DLL), was a response to the tough economic conditions and should help boost sales opportunities for resellers.
"We are at the stage of implementation and are taking it out to our resellers," she said.
Deals must come in at between [pounds sterling]5,000 and [pounds sterling]100,000, with 70 per cent of that coming from Samsung print products. The interest-free finance is available for terms of 24 or 36 months.
The programme will run until the end of May 2010, after which it will be evaluated. Feedback from the channel is welcome, said Denton.
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