Niche marketing: targeting your efforts for success.

Getting the most for your dollar is an essential rule-of-thumb for any business. Demonstrating that same sensitivity when it comes to marketing a CPA practice through niche marketing (sometimes called target marketing) can help do just that.

Niche marketing is one of the best ways to maximize profits and receive the greatest possible return on a marketing "investment."

Traditional marketing is like hunting with a shotgun. The ammunition spreads out ineffectively. Much effort is wasted, and plenty of luck is needed to hit the target.

In contrast, niche marketing is like hunting with a rifle. Ammunition is utilized much more efficiently; with a single shot …