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Fathoming the future.(Editor's View)
Once upon a time, if you wanted to know the future you went to a colorful character who told you your fortune by examining bird guts, tea leaves, or other obscure random pattern generator. They were called witch doctors, clairvoyants, and fortune-tellers. Today we call them business analysts.
[ILLUSTRATION OMITTED]
The problem with seeing the future is not just that tomorrow is promised to no one, it is so full of variables that even the most experienced prognosticator can't keep track of them. Is company l's success based on technology, or a good sales team? Is it their customer service, or their build quality?
I recently spent some time at an event held by Lodico and Company, with SynQor's Todd Hendrix, Melexis' Peter Riendeau, NexTek's Tim Mullane, ST Micro's Michael Markowitz, Analog Devices' Sue Martenson, and Chil Semi's Larry Spaziani. We discussed current market issues as well as trends in the industry.
On the market front, everyone seems to agree that the electronics industry should be using the current downtime to evaluate new technologies and standards for inclusion in their next generation of product. Using the downtime to your advantage is the best way to increase your prospects when the money starts to flow again.
There is also a consensus that today's engineer is becoming more and more focused on the issue of finding a solution more than just, finding a part that has ...
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