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Is your clinician prescribing under the influence?

Women's Health Activist

| July 01, 2009 | COPYRIGHT 2009 National Women's Health Network. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Here's a fun way for your favorite clinician to learn how drug companies try to influence them--and earn Continuing Medical Education (CME) credits at the same time. The Pharmalyzer CME course offers open-minded clinicians a chance to see themselves through the eyes of Big Pharma, specifically Big Pharma's salespeople. It uses drug companies' own words, gathered from marketing journals, training manuals, and testimony of former drug sales reps. Once physicians see themselves as they're viewed by drug companies, they're better able to resist sales pitches and turn to unbiased sources of information ...

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