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Marketing Mole: Who does Google think you are? - Craig Inglis, Head of brand communications, John Lewis.
- The first result takes us to Inglis' up-to-date profile on LinkedIn, while the second is the profile of another Craig Inglis, based in the US.
- The third link pushes to Inglis' profile on Brand Republic.
- The fourth and fifth listings are for two Facebook profiles, although it is unclear whether either is for John Lewis' Inglis.
Verdict - Inglis' profile shows the power of social networking. Every result takes us to a forum or social network, and some of the top results are relevant to him. This also proves the importance of maintaining engagement with forums and networks.
Action - Inglis is fortunate in already having a great platform to …
