Southern Tier gets close up look at its new TV station.(Special Report: Business in the South Towns)

To Alan Hall, the idea is rather simple - where there is no market, create one. And that is what the Time Warner Company is doing through its cable outlet in the Jamestown and Fredonia areas with the start of two nightly local newscasts.

"There really is no Jamestown TV market," said Hall, general manager of Time Warner in those two Chautauqua County locations.

Viewers must get their TV news from Buffalo or Erie, Pa. For potential advertisers, buying time in those markets then doesn't make a whole lot of sense.

"If you're a local business looking to draw customers from the southern end of this area, a lot of people can't afford Buffalo or Erie media costs," …