SONY BOOSTS SUPPORT FOR SOFTWARE DEVELOPMENT FOR PSP.

Sony Computer Entertainment Inc. (SCEI) has announced that it is reducing the price of the Development Tool models DTP- T2000A and DTP-T2000, the hardware necessary for developing PSP(R) (PlayStation(R)Portable) software titles, to JPY150,000 in Japan, US $ 1,500 in North America and euro 1,200 in Europe/PAL territories effective immediately. By offering PSP Development Tools at a very attractive price, SCE will provide a more affordable game development environment for a broader range of developers and publishers, further enhancing the software lineup for the PSP system.

As of March 2009, cumulative worldwide sell-in units of the PSP system exceeded 51.6 million units, a remarkable milestone for the first handheld platform from the PlayStation(R) family. To further grow the installed base of the PSP system and to enhance its software line-up, SCE will also provide ProDG for PSP, a highly acclaimed powerful programming tool which helps to improve productivity of software development, as part of PSP Software Development Kit*1 without an additional charge. Also, Testing Tool models DTP-H2500A and DTP-H2500, the tools utilized for quality assurance for PSP titles under development, will also become available at an affordable price of JPY100,000 in Japan, US $1,000 in North America and euro 800 in Europe/PAL territories. By providing a lower-cost game development environment, SCE will contribute to meet the needs of various game developmentstyles and accelerate software development for the PSP system.

As part of the measures to support a broader range of developers and publishers to create varieties of small software titles, SCE will aim to provide a development environment within this calendar year that will allow creators to develop more casual, exciting and attractive content to be made available for the ever growing PlayStation(R)Network users around the world by streamlining the ...