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JAY-Z/EMINEM CELEBRATE COLLABORATION.
JAY-Z and Eminem -- two of the music industry's most influential and successful artists -- performed together at the Wiltern Theater in Los Angeles to celebrate their collaboration with DJ Hero(TM), the highly- anticipated new game will bring DJ culture and new music genres including hip-hop, electronic, R&B and soul music to the successful Guitar Hero(R) platform.
Activision Publishing, Inc. (NASDAQ:ATVI) has announced that JAY-Z and Eminem will contribute some of their popular songs to DJ Hero and will collaborate on a special branded edition of the game that will include an advanced version of the game's turntable controller, a metal traveling case that transforms into a performance-ready DJ stand and two exclusive music CD compilations featuring greatest hits and new mixes from each artist. JAY-Z and Eminem will both provide downloadable content later this year that will give DJ Hero fans fresh mixes of their material.
"JAY-Z and Eminem are innovators and they share a vision for expanding their genre by letting fans embrace technology and music in new and exciting ways to get the most out of the experience," said Dan Rosensweig, president and CEO of Guitar Hero. "JAY-Z and Eminem embody an entire generation and will continue to influence popular culture. Now their fans can experience what it's like to play the music, mix the music and compete with themselves and others in a game that expands with the user."
"A DJ has the ability to use music to control people's emotions and is responsible for the entire vibe of a room, a club or a party," said JAY-Z. "DJ Hero is the first video game that allows everyone to enjoy the unique experience of creating that environment."
"I came up doing freestyle battles on local stages with other MCs and DJs," said Eminem. "DJ'ing is an essential part of hip-hop and DJ Hero will give people all over the chance to experience the music from the other side of the turntables."
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Source: HighBeam Research, JAY-Z/EMINEM CELEBRATE COLLABORATION.