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TARGUSINFO TO TURN CONTACT CENTERS INTO ACQUISITON CENTERS.
It sounds simple, but verifying contact details of inbound calls can save hundreds of thousands of dollars a year for contact centers. Leveraging accurate and precise data can elevate inbound callers or provide an opportunity to turn a lost lead into a highly valuable remarket target.
"The role of the call center in company profitability is now more crucial than ever," said Mary Murcott, president, Performance Transformations. "With sales performance gaps between top and bottom quintiles of 300% in most call centers, closing these gaps for some companies can be the difference between profitability and bankruptcy."
"By providing on-demand data about prospect and customers to more than half of the Top 25 Contact Centers and IVR service bureaus across the country, we have a very unique perspective," said Paul McConville, executive director, consumer-facing services, TARGUSinfo. "Having access to the widest and most accurate coverage of consumer information at the moment it's needed, creates real value for many call centers that could produce almost overnight ROI."
In describing the opportunities for many call centers, Murcott went ...
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...it's too expensive. The CTI just to get screen pop can cost hundreds of thousands of dollars. So, only 25 percent of call centers generally deploy it. One hundred percent of our customers deploy screen pops. Why? Because it's so simple to do. NT...
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...help desk and customer service call centers are exploiting these savings, taking...mounting evidence showing that offshore call centers deliver equal if not better quality service than American call centers. Many centers have 75% or more...
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Source: HighBeam Research, TARGUSINFO TO TURN CONTACT CENTERS INTO ACQUISITON CENTERS.