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Ratings Decline
Fox TV's final numbers are in, and they aren't pretty. The network's 13 Sprint Cup telecasts this spring drew an average 5.1 rating (about 8.5 million viewers), down 11 percent from the same period last year. Fox's last race, Dover on May 31, drew a 4.0 rating (about 6.1 million viewers), the ninth consecutive double-figure drop compared with last year. The 5.1 average was the worst in NASCAR's nine years on Fox.
TNT began its six-race contract with Pocono on June 7. It will also broadcast races from Michigan; Sonoma, Calif.; Loudon, N.H.; Daytona Beach, Fla., and Chicago before yielding to ESPN for six races, beginning with the July 26 Brickyard 400. Considering fans' opinions of Fox's telecastsexpressed on Internet message boards and in chat roomsTNT should improve the numbers.
Brickyard Problems Solved?
If testing means anything, Goodyear and NASCAR will avoid a repeat of last year's ...