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RETAIL: HMV and Mama break new ground for La Roux launch.
Flurry of promotional activity for Polydor act's debut album incorporates live appearances at the rebranded HMV Forum
By Ben Cardew
HMV HAS ANNOUNCED ITS FIRST "360 MULTI CHANNEL" promotion since signing its groundbreaking deal with the Mama Group at the start of the year.
The promotion, based around Polydor artist La Roux's debut album, incorporates in-store, online and live appearances.
It will include an exclusive concert by the artist at the HMV Forum in North London, one of 11 UK venues owned jointly by HMV and Mama Group under their joint venture company Mean Fiddler Group.
Consumers who pre-order the June 29-released album on HMV.com will be entered into a draw to win a pair of tickets to see La Roux perform at the venue on July 1. They will also receive a code to access a free download of the Just A Band remix of La Roux's forthcoming single Bulletproof.
Mama Group co-CEO Dean James explains that the deal is the first to illustrate the potential of the partnership between his company and HMV.
- THE OTHER SIDE OF LA ROUX; Electro-pop sensation La Roux had her first gig in...
- Newspaper article from: The Mail on Sunday (London, England) November 15, 2009 700+ words
...partner Ben Langmaid, is better known as La Roux, cancelled everything - including a YOU...holiday: 2009 has been a very long year for La Roux . 'I had my first gig in February and...years ago. I only came up with the name La Roux a year and a half ago. God!' she says...
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...and Heaven 17 duet with Little Boots and La Roux for 6 Music(C)1994-2009 M2 COMMUNICATIONS...new wavers Heaven 17 and electropop duo La Roux on 26 January 2010. The sessions will...about Heaven 17's collaboration with La Roux, keyboardist Martyn Ware says: 'Heaven...
- LA ROUX
- Newspaper article from: The Washington Post September 29, 2009 700+ words
LA ROUX La Roux Get a quasi-androgynous female singer with a neon coif. Add a guy with...knowing synth-pop to clog European radio for a summer or two. U.K. duo La Roux's self-titled album has unsurprisingly hit big pretty much everywhere...
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- Newspaper article from: The Sunday Herald Carrie McAdam September 27, 2009 700+ words
...Jackson, AKA British electropop sensation La Roux, one of autumn/winter's key trends...The timing couldn't be better for La Roux While I doubt most of us will take the boygirl look to La Roux-like extremes (what about that silk...
- Why I'll never be a shiny happy pop star; La Roux's reluctant diva Elly on...
- Newspaper article from: The Mail on Sunday (London, England) August 23, 2009 700+ words
Byline: Elly Jackson of La Roux When Elly Jackson was a little girl...chart-topping electronic dance outfit La Roux. And her mother is Trudie Goodwin...music as Automan, and only became La Roux last year. Langmaid brought plenty...
- La Roux La Roux (Polydor)
- Newspaper article from: The Sunday Herald Alan Morrison July 5, 2009 700+ words
...are at hot-ticket gigs headlined by La Roux (who sounds like she's been rummaging...The Kill and Bulletproof have shown, La Roux - aka Elly Jackson from south London...progresses, inspired by the likes of La Roux and Little Boots, expect to see more...
- CD pick of the week La Roux.(Entertainment)(Sound recording review)
- Newspaper article from: The Toronto Star (Toronto, Ontario) July 28, 2009 700+ words
Byline: Ben Rayner LA ROUX La Roux (Polydor/Universal) (out of 4) No one doubts Alison Goldfrapp...synth-pop - is subjected to so much scrutiny likely boils down to La Roux's swift success overseas and a U.K. music press duty-bound...
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- Newspaper article from: Evening Chronicle (Newcastle, England) November 16, 2009 700+ words
...this was the altogether more talented La Roux, fronted by the 21-year-old Elly...covers. Thus it was refreshing to find La Roux clock in at just under 40 minutes, with...the usual standard of debut artists. La Roux's songs certainly have stadiumsized...
