AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Heartbreakers unites Universal and Global.
Heart brand extended with new compilation album inspired by radio show
By Laura Brooks
Global Radio is partnering with Universal on the release of a new compilation, marking the first extension of the Heart brand.
The two-CD compilation album, inspired by the Heartbreakers show on Heart, will be released on June 22, the same day that nine more stations join the Heart network.
This will bring the total number of stations on the network to 33, with Universal hoping to piggyback on the resulting publicity.
There will also be an extensive marketing campaign to promote the album itself, featuring national TV coverage and a heavyweight radio campaign on the Heart network, as well as a microsite dedicated to the album.
"We are very impressed with the amount of activity that Global are putting into the rebranding," says UMTV managing director Brian Berg. "We felt that an album that came out when a massive rebranding campaign for Heart around the country was under way would be very successful. It gives us a very core national brand."
- Global unveils Heart rebrand second wave.(Global Radio S.A.)(Brief article)
- Magazine article from: Marketing Week January 22, 2009 700+ words
Global Radio, the biggest commercial radio operator, has unveiled plans for the...the year. As well as the rebrand, it is also rolling out its More Music Variety proposition. Copyright: Centaur Communications Ltd. and licensors
- Satellite Radio Coming Soon To Europe?(Global Radio S.A trying to secure...
- Newspaper article from: Satellite News April 1, 2002 700+ words
...introduced in Europe as early as 2005, if Global Radio S.A. can secure financing from a...proposed satellite radio service provider. Global Radio's success in raising the more than...Satellite Radio [SIRI] earlier this year. Global Radio Chairman Wolfgang Wagner said Crockett...
- Global Radio and Arqiva conclude landmark DAB deal.
- Press release article from: M2 Presswire July 22, 2009 700+ words
...PRESSWIRE-22 July 2009-Arqiva: Global Radio and Arqiva conclude landmark DAB deal...22072009 Arqiva takes full ownership of Global Radio's 'D1' national and 'Now Digital...government's planned Digital Radio upgrade Global Radio and Arqiva have today announced that...
- SG Cowen Selected for Global Radio Investment Banker As Company Begins Second...
- Press release article from: PR Newswire April 9, 2002 700+ words
MUNSBACH, Luxembourg -- Global Radio, S.A., Europe's premier developer...appointment of Bruce L. Crockett as Global Radio Administrateur Delegue. "We are pleased to be selected to support Global Radio with its important second round of...
- Global Radio Failure Leaves Void.
- Newspaper article from: Satellite News May 12, 2003 700+ words
...Luxembourgbased satellite radio hopeful Global Radio recently filed for bankruptcy...country, industry sources said. Global Radio may have been hurt earlier this...Bad timing also contributed to Global Radio's trouble because the company...
- NDXE Global Radio plans up-to-the-minute global market reports and currency...
- Press release article from: PR Newswire October 20, 1986 700+ words
...Oct. 20 /PRNewswire/ -- NDXE Global Radio, a new shortwave service licensed by...clock. H.D. Norman, founder of NDXE Global Radio, stated, "All you need to pick up...which retails for about $100." NDXE Global Radio will service listeners with global news...
- Bruce Crockett Tapped to Head Global Radio.
- Press release article from: PR Newswire March 18, 2002 700+ words
...Luxembourg -- The Board of Directors of Global Radio, S.A. today announced it has appointed...are delighted to welcome Bruce to the Global Radio executive management team. His extensive...enterprises will be invaluable assets as Global Radio advances its business and technology...
- Europe's Global Radio Learns From U.S. Satellite Radio Miscalculations.
- Newspaper article from: Satellite News September 30, 2002 700+ words
...building near Luxembourg's airport. Global Radio intends to provide subscription radio...necessarily a specific projection of how Global Radio will fare. Rather, it indicates what...the United States. To some degree, Global Radio anticipated some of the hard lessons...