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MOBILE MUSIC: TrackID to be catalyst for Sony Ericsson's music sales.
Handset manufacturer urges industry to "reap the benefits" of its TrackID tool
By Ben Cardew
Sony Ericsson is working with carrier partners to boost music sales via its TrackID song-recognition tool, which it considers to be the next step for its music offering.
The handset manufacturer, which recently unveiled a new range of phones including the flagship Satio, says it hopes that the music industry will "reap the benefit" of TrackID, which is integrated into its handsets.
"The next step for us will be to go with the music industry to reap the benefits of TrackID, which just passed 400,000 tracks a day," says Sony Ericsson head of content acquisition and management Martin Blomkvist, who was speaking from the Music Matters conference in Hong Kong last week.
"That is active queries from consumers. We are now looking at how to convert those queries into purchases - and lots of purchases."
His comments come weeks after Shazam, a similar song recognition service, announced that it had doubled its user base to 35m since September, fuelled largely by the launch of a Shazam app for the iPhone.
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