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LIVE: Mama partnership opens Garage doors.
MAMA GROUP IS PARTNERING with energy drinks company Relentless to rebrand The Garage venue in Islington ahead of its reopening later this month.
Now known as The Relentless Garage, the club will relaunch on June 26 when Peter Bjorn and Jon headline the first event.
"We are absolutely delighted to have put The Garage back on the live venue and club map of London," says Mama live division managing director Steve Forster. "The level of interest to date has been phenomenal and it only remains to officially open so that the venue can go from strength to strength."
Although financial details for the naming rights have not been disclosed, Relentless will also become the official energy drinks partner across Mama's Mean Fiddler and Barfly venues and will be involved in other live ventures such as the Lovebox festival.
The Garage closed three years ago when former owner Live Nation deemed it surplus to requirements. Live Nation's ...
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