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DECCA RECORDS WILL LAUNCH the Kenyan Boys Choir to British audiences this summer with the release of their debut studio album, Spirit Of Africa, on June 29.
Signed to the label after A&R manager Tom Lewis spotted the group on CNN performing at the inauguration of Barack Obama, the group put pen to paper with the major in January at Heathrow Airport, while in transit from the Washington performance.
With the album now completed, Decca will embark on an upfront awareness campaign, with direct marketing activity taking place in churches, hair salons and pubs, together with targeted press, TV and online advertising.
All elements of the marketing campaign will be underlined with the ...