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AIRPLAY ANALYSIS: Red leads Daniel a merry dance.
Alan Jones
Lily Allen's Not Fair enjoys its fifth straight week atop the radio airplay chart but continues to lose support, its audience declining by more than 10m to 55.48m.
Allen's nearest challenger is Daniel Merriweather, whose Red continues to yo-yo erratically, changing direction almost every week. The track has moved 43-11-16-9-3-9-2. That 3-9 plunge last week was due primarily to Radio Two, whose support for Red was slashed from 14 plays to three. It increased that to 10 in the latest week, while big gains elsewhere - and a massive 36 plays from each of the 14 stations in the Heart network on the Music Control panel - gave a further big boost to Red's fortunes.
While slipping 3-4 at retail, Swedish dance track Release Me by Agnes makes impressive gains on radio, securing both the biggest increase in plays and biggest increase in audience of any track. Its monitored plays tally rocketed by 84.4% from 622 to 1,147, with a resultant 70.09% hike in audience from 26.10m to 44.39m. The track accordingly leaps 18-5, and was most aired on Juice FM (41 plays), Leicester Sound and Galaxy South ...
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