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The circle of love and jujitsu: how to succeed.
EXECUTIVES FROM FOUR COMPANIES that have made an impact in the digital sector gave the music industry their key recommendations for making money in the digital space, as MOMP examined how other industries were faring online.
Seatwave founder Joe Cohen, MTV vice president of digital media Philip O'Ferrall, Waterstone's head of e-commerce and digital David Kohn and Guardian News And Media head of digital innovation Sara Linfoot took part in a panel intended to help the music industry to learn from other sectors.
Music Week editor Paul Williams asked each panellist what the music industry should be doing in the digital space.
Kicking things off, Cohen compared operating online to jujitsu. "Don't restrict the will of consumers - figure out a way of using their weight against them," he said. "Figure out what people are willing to pay for then build a business around that. Try to take existing models and build them ...
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...evolution of the music industry has made it...backing you, consumers are cheated...s time for consumers, independent...site is a consumer and music...the RIAA and music industry giants and...to protect consumers' rights and...
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...unlike digital TV, consumers aren't mandated...technology. Why would consumers buy an expensive...denied that the music industry wants to "change consumer expectations about...wants to provide consumers with the same recording...
- DRM hole leaks mobile & music industry revenues through ringtone shoplifting;...
- Press release article from: M2 Presswire July 21, 2005 700+ words
...mobile & music industry revenues through...portals allow consumers to shoplift unsecured...product, why should consumers spend money to...Meanwhile, the music industry is putting its...per cent of the music industry's revenues were...suffers collapse if ...
- EMI CEO: music industry 'clearly lost touch with our consumers'.(ONLINE MUSIC...
- Newspaper article from: The Online Reporter July 17, 2009 700+ words
...feel for what the consumer is after. Elio Leoni...making a push for the music industry to adopt a consumer-centered approach...desires and needs of consumers and delivering new...Sceti called the music industry a "bellwether for...
- Digital Watermarking Alliance Supports Music Industry Efforts to Sell MP3 Music...
- Press release article from: PR Newswire December 18, 2006 700+ words
...while enabling enhanced consumer experiences. According...rather than limiting -- consumer choice," said Reed...Watermarking Alliance. "The music industry has had a long and successful...proven technology to consumer-facing applications...which can enable consumers to access metadata ...
- Online Consumers Are Re-Energizing the Music Industry.
- Press release article from: PR Newswire January 3, 2007 700+ words
...immediate revenues. Consumers of innovative...significant music consumer," said Potter. "Online music consumers' spending habits...for the entire music industry -- artists...competition and consumer rights. For more...
- Support from Music Industry Expected to Make Mobile Music the Most Popular...
- Press release article from: Business Wire December 6, 2006 700+ words
...are creating a buzz in the music industry as mobile handsets provide a unique opportunity for the music industry to reach customers on the...to 11-15. The trends in consumer purchase of music are changing...presents an opportunity for the music industry to better reach and ...