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THE CRITICAL ISSUE OF how to make money online was examined during several afternoon sessions at MOMP, with panellists throwing open their business models to delegates.
Two afternoon sessions were devoted to the subject - Identifying Profitable Uses of Applications and Social Media Channels and What's Working and Making Money - reflecting MOMP's goal of giving the industry practical solutions to make money out of digital.
In the first session, which was chaired by business consultant Keith Jopling, Music Glue director Mark Meharry, Shazam CEO Andrew Fisher and People's Music Store CEO Ged Day explained how their businesses had profited online.
Fisher offered an insight into Shazam's booming business, which he said would grow from 35m users to 50m by the end of the year, largely fuelled by the popularity of Shazam apps.
Fisher ...