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CUT TO THE CHASE.(Cisco Systems Inc.)(Brief article)

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| May 04, 2009 | COPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Company: Cisco Systems, San Jose, Calif. Agency: Ogilvy North America, New York Market: Information technology Quick chase: In the banner, a series of faces of businesspeople scrolls rapidly and vertically like fruits on a slot machine. Funny that we would know about one-armed bandits, but the action got our attention. The button invites visitors to learn more about Cisco's collaborative technologies. On the landing page, one of the same people we encountered in the banner greets us with open arms. The well-branded landing page ramps up the selling process by featuring several bullet points that underscore the advantages of Cisco-powered collaboration. Next stop is a page with …

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Source: HighBeam Research, CUT TO THE CHASE.(Cisco Systems Inc.)(Brief article)

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