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Michael Linton, local divisional vice president and general manager for a global temporary employment services agency, had a "monster" of a communication problem.
Adia Personnel Services, a Swiss-owned company with regional offices in Dublin, commanded 26 percent of Central Ohio's temporary employment market in 1996, a year it saw 9 percent growth in revenue.
Before merging with French-based Ecco SA, the local 20-office Adia franchise grossed $80 million in revenues.
But the merger meant a name change to Adecco Employment Services, threatening Adia's recognition level and its market position.
"Columbus, Ohio, was responsible for 10 percent of Adia's …