AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
SBC name-change campaign gives Adecco recognition. (SBC Advertising Inc.; Adecco Employment Services)
Michael Linton, local divisional vice president and general manager for a global temporary employment services agency, had a "monster" of a communication problem.
Adia Personnel Services, a Swiss-owned company with regional offices in Dublin, commanded 26 percent of Central Ohio's temporary employment market in 1996, a year it saw 9 percent growth in revenue.
Before merging with French-based Ecco SA, the local 20-office Adia franchise grossed $80 million in revenues.
But the merger meant a name change to Adecco Employment Services, threatening Adia's recognition level and its market position.
"Columbus, Ohio, was responsible for 10 percent of Adia's …
-
- SBC Advertising seals the deal for Thompson's products account. (SBC...
-
Magazine article from: Business First-Columbus
Showalter, Kathy
December 12, 1997
700+ words
-
- Notable upcoming birthdays of Central Ohio executives.
-
Magazine article from: Business First-Columbus
CRAWFORD, DAN
October 12, 2001
700+ words
-
- Notable upcoming birthdays of Central Ohio executives.(Brief Article)
-
Magazine article from: Business First-Columbus
BELL, JEFF
July 27, 2001
700+ words
-
- Grown-up MC2 establishes new home in Arena District.(Brief Article)
-
Magazine article from: Business First-Columbus
Showalter, Kathy
March 3, 2000
700+ words
-
- SBC, LSY, others land new contracts, complete jobs.(marketing...
-
Magazine article from: Business First-Columbus
SHOWALTER, KATHY
August 10, 2001
700+ words
