New HC imprint will focus on brand publishing. (HarperHorizon, a new imprint from HarperCollins that will produce books in partnership with licensers and existing organizations)(Brief Article)

HARPERCOLLINS'S newest imprint, HarperHorizon, will release its first titles

in late February, said John Silbersack, senior v-p and publishing director of

HarperHorizon. HC has positioned HarperHorizon as a brand publishing imprint

that will be devoted to producing books in conjunction with licensers and

existing organizations. "We would like to become the preferred publisher for

companies with strong brands or licenses," Silbersack told PW.

The imprint's first major program is with NASCAR, with which HarperHorizon

will publish a wide variety of titles, ranging from a $40 coffee-table book to

children's books …