AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-201087454/relationships-between-team-attributes.html" title="Facts and information about The relationships between team attributes, team identification and sponsor image.(RESEARCH PAPER)">The relationships between team attributes, team identification and sponsor image.(RESEARCH PAPER)</a>
Close
Set up an RSS feed that alerts you when new articles from International Journal of Sports Marketing & Sponsorship are available.
Frequently asked questions about RSS feeds
The relationships between team attributes, team identification and sponsor image.(RESEARCH PAPER)
Abstract
This study tested the paths of a structural model that was conceptualised by hypothesising that team attributes affect team identification, which in turn plays a mediating role in sponsor identification and image transfer from event to sponsor. A questionnaire adapted items from relevant constructs in past research and responses were collected from 991 conveniently sampled fans of professional soccer teams in Korea. Data analysis using the SPSSWIN statistical program (v. 12.0) and the AMOS structural modelling program (v. 4.0) found that the data fitted the conceptualised structural model.
Keywords
team identification
team attributes
sponsor awareness
sponsor image
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- The relationship between sport team identification and social well-being:...
- Magazine article from: North American Journal of Psychology Wann, Daniel L. Pierce, Stephanie March 1, 2005 700+ words
...generated from Wann's (2004) Team Identification--(Social) Psychological Health...suggestions for future research. Sport team identification concerns the extent to which a fan...examined the relationship between team identification and well-being through scores...
- Testing the team identification-social psychological health model: examining...
- Magazine article from: Journal of Sport Behavior Wann, Daniel L. Keenan, Brian Page, Leslie March 1, 2009 700+ words
...This path involves one's level of team identification. Team identification is defined as the extent to which a fan...aforementioned effects. This model, termed the Team Identification--Social Psychological Health Model...
- The positive relationship between sport team identification and belief in the...
- Magazine article from: North American Journal of Psychology Wann, Daniel L. Polk, Joshua June 1, 2007 700+ words
...the relationship between team identification and beliefs in the trustworthiness...of others. Based on the Team Identification--Social Psychological...theoretical framework labeled the Team Identification--Social Psychological...
- Understanding the relationship between sport team identification and dimensions...
- Magazine article from: North American Journal of Psychology Wann, Daniel L. Weaver, Stephen June 1, 2009 700+ words
...positive relationship between sport team identification and well-being appears to be a...Wann (2006) developed the Team Identification--Social Psychological Health...Wann's perspective suggests that team identification will be more closely related to...
- The effects of team identification and game outcome on willingness to consider...
- Magazine article from: Journal of Sport Behavior Wann, Daniel L. Culver, Zachary Akanda, Rubaba Daglar, Melek de Divitiis, Carla Smith, Anthony September 1, 2005 700+ words
...relationships between levels of team identification and willingness to consider the...and in support of the hypothesis, team identification was significantly and positively...a questionnaire packet assessing team identification, general sport fandom, and willingness...
- Further replication of the relationship between team identification and social...
- Magazine article from: North American Journal of Psychology Wann, Daniel L. Walker, Rhonda G. Cygan, Joe Kawase, Ikuko Ryan, Jacob December 1, 2005 700+ words
...compared to persons with low levels of team identification, highly identified individuals...the positive relationship between team identification and social psychological health...suggesting a causal pattern in which team identification leads to improvements in well...
- The Self-Presentation of Sport Fans: Investigating the Importance of Team...
- Magazine article from: Journal of Sport Behavior Wann, Daniel L. Royalty, Joel Roberts, Angie June 1, 2000 700+ words
...investigation tested the impact of level of team identification and level of self-esteem on sport...as followers of a specific team: team identification and self-esteem. Team identification involves a fan's psychological...
- Examining the potential causal relationship between sport team identification...
- Magazine article from: Journal of Sport Behavior Wann, Daniel L. March 1, 2006 700+ words
...psychological profile than those lacking in team identification. Identification with a distant...driving force behind the benefits of team identification (Wann et al., 2001). With respect...attempt to empirically examine the team identification-psychological health relationship...