AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Global reach to reflect developments in sport.(Editorial)
These are interesting times for the sports industry and its partners, as the economic downturn and the reducing availability of credit usher in a sea change in the commercial confidence in sport. The importance of sports marketing and sponsorship to the production and consumption of sport cannot be overstated. Not since the start of the new millennium have these practices come under such scrutiny for their value and dependability. However, this is where marketing and sponsorship can reinforce their value to sport's myriad stakeholders. This should happen not just at the international and elite levels of sport but also in local communities, to prove that the transactional approach to sponsorship no longer has relevance and that authenticity' and substance have become the hallmarks of the relationship approach that will hopefully dominate future practices.
[ILLUSTRATION OMITTED]
I am pleased to be taking over the stewardship of the Journal from Professor Simon Chadwick, who over the past four years has continued the successful development of this publication. Central to this has been the establishment of a double blind peer-review system, which has increased the Journal's quality and reputation with each passing volume and seen it become one of the premier sports marketing publications in an industry that is dynamic and innovative.
There are still challenges facing the Journal for its continued growth, and I am very happy to have Paul Kitchin alongside as a deputy editor to help me in this work. His contribution has already been significant for this issue and I am sure we will make a great team.
Our first challenge is that despite being an International' journal, our ...
- RADVISION 3G Video Services Solution Powers SingTel Broadband Mobile Video...
- Press release article from: Business Wire February 14, 2005 700+ words
...services will be encouraging the use of video calls, which is one of the unique features of this new technology" said Mr. Paul Kitchin, SingTel's Vice President, Consumer Marketing. "As a full service provider, SingTel is uniquely positioned to deliver...
- New Baseball Game Could Cost US Businesses $114 million.
- Press release article from: Business Wire July 9, 2007 700+ words
...stickcricket.com and its 100,000 plus daily visitors who average a little over 6 minutes of play time on each visit. Paul Kitchin, lecturer and academic in Sports Management at London Metropolitan University says, "Consumer brands, advertising agencies...
- Paradox reels in billfish tourney title.
- Newspaper article from: The Post and Courier (Charleston, SC) July 14, 2002 700+ words
...Joining the Hoods on board for the tournament were John Sloan, LeGrand Guerry, Dowse Rustin, Adam Lawson, Travis Waites, Paul Kitchin, Dora Ann Kitchin, George Dedmon and J.J. Romano. Major Motion, owned by the Buck Morris family of John's Island...
- TELSTRA, OPTUS, VODAFONE AUSTRALIA TO RECIPROCATE MMS SERVICES.
- News wire article from: AsiaPulse News December 5, 2002 700+ words
...he said. "This agreement will help kick-start the MMS revolution in Australia." Optus mobile marketing director Paul Kitchin said customers were on average sending one MMS message a day on the telco's own network. "Our take up has been very strong...
- SingTel Offers 3G UMTS PC Cards from Novatel Wireless and Lucent Technologies.
- Press release article from: Business Wire December 21, 2004 700+ words
...Singapore to be able to enjoy a good choice of 3G devices that deliver broadband access and the freedom of mobility," said Paul Kitchin, vice president of consumer marketing for SingTel. "The Merlin U530 brings high-speed data services to corporate workers...
- BlackBerry Connect for Palm Treo 650 Smartphone Now Available on Optus Network...
- Press release article from: Business Wire May 23, 2006 700+ words
...capabilities of BlackBerry services and a wider choice of wireless email solutions on the feature-rich Palm Treo 650 smartphone. Paul Kitchin, marketing director, Optus Business, said, "The Treo 650 has become an important part of Optus' enterprise mobile data...
- Sydney Morning Herald: Behind the gloss, text still the big hope for mobiles.
- News wire article from: Asia Africa Intelligence Wire October 14, 2002 700+ words
...to text services. Maher said the key was to know exactly what the customer wanted, and then offer it. Optus Mobile's Paul Kitchin said he definitely sees a doubling of text traffic in the market. He argues corporate text messaging has room for growth...
- SingTel Offers BlackBerry Internet Service for SMEs and Individuals.
- Press release article from: Business Wire December 1, 2004 700+ words
...accounts (including Microsoft Exchange, IBM Lotus Domino and many popular ISP email accounts) from a single device. Mr. Paul Kitchin, SingTel's Vice President, Consumer Marketing, said: "Email is one of the most preferred communications tools around...
- FY 2008 ARISTOCRAT LEISURE Earnings Presentation and Webcast - Final.(Broadcast...
- News wire article from: Fair Disclosure Wire February 23, 2009 700+ words
...after which I will review the principal geographic segments of the business and key priorities as we progress into 2009. Paul Kitchin will provide an overview of Viridian performance in the market, the progression of the availability of games and an outline...
- Singapore - SingTel 3G data downloads cost 30% less than GPRS.
- News wire article from: Asia Africa Intelligence Wire February 25, 2005 700+ words
...Current SingTel residential fixed-line customers will have to pay an additional SGD 19.90 per month for a call plan. SingTel now has over 2,000 3G customers, according to company vice-president of consumer marketing Paul Kitchin.