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What it's really like inside: British Gas.(Company overview)

Marketing

| May 27, 2009 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

- Describe the marketing team in three words.

Very, very busy.

- How do you come up with new marketing ideas?

Nothing beats a great customer insight.

- What is the main marketing challenge you face?

There's always the danger of trying to do too much. There are so many different things we'd like to do to improve our service and customer value, but we know that keeping focused on the big wins is essential to our success.

- Is there a dress code?

No, but tank-tops are worryingly prevalent.

- What are the hours like?

Our hours are certainly shorter than working agency side, but we start much, much …

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