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OFT investigation halts Ryanair ad complaints.(United Kingdom. Office of Fair Trading)(Law overview)(Brief article)

Marketing

| May 27, 2009 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

The Advertising Standards Authority (ASA) is not investigating more than 100 complaints made about Ryanair ads, thereby effectively giving the airline carte blanche with its advertising.

In April 2008, the ASA referred the airline to the Office of Fair Trading (OFT) for persistently breaching its rules on misleading advertising.

Since then, the ASA has received 121 further complaints about Ryanair, but the regulator has referred these to the OFT. The latter has added the complaints to its file, but not dealt with them.

An OFT spokesman said the Ryanair investigation was ongoing, but was unable to say when it would be concluded.

Brinsley Dresden, …

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