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Whittemore displays savvy creating Marketing Master. (Jeff Whittemore and Craig Jacquez develops marketing software for online presentations)
As an independent computer consultant, Jeff Whittemore knows the "year 2000 problem" is a simple one that will require a complicated fix.
But as an independent software developer, he also knows that many companies face an even more immediate concern - how to use technology to market, and build, their business. He sees that challenge as just the opposite: a Complicated problem with a simple fix.
Whittemore's answer is Marketing Master, scheduled to go on sale this month. He developed the software package along with partner Craig Jacquez of St. Peters.
"You don't need to be a rocket scientist to use it," he said in an interview from his home-based office in …
