Sony Ericsson axes Walkman mobiles.

Sony Ericsson plans to drop the flagship Walkman and Cyber-shot brands on its handsets in developed markets such as the UK.

Andre Jacquet, head of global marketing business management, said that the message conveyed by the brand names was no longer relevant. He added that as more consumers sought phones featuring a digital camera, music and internet services, sticking with the Walkman and Cyber-shot names was 'wrong'.

Sony Ericsson now plans to roll out an 'Entertainment Unlimited' proposition, which it said would unite the Walkman and Cyber-shot brands under a single name.

Sony Ericsson launched its first music-focused mobile handsets in 2005. Since then, …