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Money Store dips gingerly into '125 percent' loans. (Money Store Inc.; second mortgage loans)

Sacramento Business Journal

| August 08, 1997 | Anderson, Mark | COPYRIGHT 1997 City Business/USA, Inc. (Hide copyright information)Copyright

The Money Store Inc. has moved gingerly into one of the mortgage industry's most daring types of loans.

The company began in the second quarter making so-called "125 percent" loans - that is, second mortgage loans for up to 25 percent more than the appraised value of a home.

Traditionally, lenders have been willing to offer home equity loans for only up to 80 percent of a borrower's equity.

"It's the hot product of the moment," said Marc Ely, president of Sente Financial Corp., a Sacramento company that got into 125 loans when they began appearing in 1995.

"I'm surprised (The Money Store) has taken so long getting into the market," Ely said. "I'm not …

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