Haffner, Lander finish off the job with final stitches. (The Bindery Inc. Pres. and owner David Haffner; Lander Binding and Finishing Corp. VP Steve Lander)(Printing and Direct Mail)

If printing was like baseball, then binderies would be relief pitchers.

In printing, as in baseball and most other pursuits, the finish is key to creating a winner.

Bill Fechner, chief executive officer of Advertisers Printing Co. Inc., said for binders to meet deadline is crucial.

"You can't be late," he said. "It makes us look bad. That's an outsource, but our clients don't look at it as an outsource. They don't care."

Fechner also insists his salesmen press-check nearly every job that is sent out for finishing.

"You can kill yourself printing it, but if the finishing is bad, if the folds don't line up, it just looks ratty," he said. "It …