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ShamWow: wow or sham?(CLAIM CHECK)(Product/service evaluation)(Brief article)
The claim. When we bought ShamWow, a heavily hyped cloth ("like a chamois, a towel, a sponge; works wet or dry"), an ad said it "holds 20 times its weight in liquid." At press time, that claim still appeared on some Web sites. But ShamWow's site had downgraded the claim to 12 times its weight. Each of our orders of ShamWow consisted of four 19 1/2x23 1/2-inch towels and four 15x15-inch towels. Cost per order: $19.95 plus $7.95 shipping and handling, or about $3.50 per towel.
The check. We mimicked the ad, dunking ShamWows in water or soda until each could hold no more. We also dunked them in milk. And we tested whether small ...
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